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Aaron McLoughlin ACM Studios Manchester
Premier League Clients ACM Studios · Manchester

Better barbers
stay broke.
This fixes that.

For barbers who can already cut but can't figure out why they're getting passed over for someone with half the skill. It's not your hands. It never was.

Get Instant Access £27 →
Client Client Client
“Totally changed the way I look at social media.”
“Never knew how to build a personal brand and actually stand out. Aaron really helped me with that.”
The real problem

You can cut.
Nobody knows it.

Go scroll ten barbers in your city right now. Close-up fades. Top-down shots. Maybe a reel of someone sitting down. No voice, no personality, no actual reason to pick one over another.

That's your page too. So when people land on it, they do what anyone does when everything looks the same they go on price. Then you wonder why raising your rates feels impossible.

There's a barber somewhere with half your ability charging double. He's got a waitlist. Enquiries come in without him lifting a finger. It's not his hands. It's how he's perceived.

01
Your page looks like everyone else's Same grid. Same shots. Nobody can tell you apart from the barber down the road.
02
You're posting for other barbers Tight fades get likes from people who'll never book you. Your actual client doesn't care about technique.
03
No authority anywhere on the page Better clients want to feel like they're booking someone worth it. Nothing on your grid signals that.
04
Your personality is nowhere to be found Clients don't just want a barber. They want their barber. If they can't tell who you are, they won't book.
05
Skill alone was never going to be enough The work gets you in the door. Positioning is what gets you paid properly. Most barbers never learn the difference.
Aaron McLoughlin ACM Studios
Who wrote this

Lost the shop.
Built it back
from a garage.

COVID shut my shop. I went from running my own place to cutting hair out of a garage with no studio, no walk-ins, and no plan just a decision to rebuild differently this time.

I started messaging DJs and footballers directly. Not chasing work positioning myself as the barber worth booking. It worked. One good client led to another. The calibre kept going up.

Now I own ACM Studios in Manchester, cut Premier League footballers, and work with clients who found me because of how I showed up not because of how I cut.

None of it came from getting better at the craft. It came from changing how I was perceived. That's what this playbook teaches.

PL Premier League clients
MCR ACM Studios, Manchester
Paid ads spent to get here None. Zero.
Premier League client Premier League client Premier League client

Premier League & high-profile clients · ACM Studios

What's inside

Eight chapters.
No bullshit.

Everything I used to go from a garage to Premier League footballers. Not theory. Not motivation. The actual stuff.

01 / Hard Truth

Your work isn't the problem

Why the better barber keeps getting passed over while someone with less skill gets booked solid. Perception is the whole game and most barbers never cotton on.

02 / What's Wrong

Why your page isn't converting

The page looks like everyone else's. There's no authority on it. You're posting for barbers, not clients. Three reasons your Instagram is working against you.

03 / Profile Audit

The full self-audit

Name. Username. Bio. Profile photo. Highlights. Every section, exactly what to fix, what to write, what to cut. No guesswork.

04 / Positioning

Four rules most barbers never learn

You raise perceived value before you raise the price, not after. Your standards are a marketing tool. Your thought process is worth more than your result photos.

05 / Content

What actually books people

Camera content converts. Consultation clips work. Showing your decision-making positions you as the expert. Your life outside the chair matters. Here's why.

06 / Quick Wins

Fix these today

Six things that take two hours or less and will immediately make your page look more credible. Bio fix. Profile photo. Pinned posts. 60-second opinion video. All of it.

07 / Mistakes

What's actively killing your page

Posting every cut. No personality. Copying trends. Treating Instagram like a portfolio. Hiding the authority you already have. All of it, fixed.

08 / What's Next

Now you use it

How to apply the framework, what to change first, and the option to have me look at your specific page, pricing and business directly.

BONUS

Bio formula + pre-post checklist

The exact bio structure. A checklist you run before every post so you never publish the wrong thing again.

The investment

Eight chapters of practical strategy for one flat price.

£27

One payment. Instant access. No subscription. No upsell. Just the playbook.

One quiet hour in the shop
£30+
Average haircut charge
£25-£35
The Positioning Playbook
£27
Another six months overlooked
???
Get Instant Access £27 →

Delivered instantly. Read it today. Apply it tomorrow.

What barbers are saying

Real results.
Real barbers.

★★★★★

Rewrote my bio using the exact formula, pinned three posts like Aaron says, and got two unsolicited DMs that same week. Hadn't had one in months before that.

Jordan
Jordan T.
Barber · Leeds
★★★★★

Six years cutting and I'd never thought about my page as a business tool. Read this in one sitting. Changed how I post, how I show up, and honestly what I think I'm worth.

Marcus
Marcus D.
Barber · Birmingham
★★★★★

Charged £10 more per cut the week after reading this. Didn't lose a single client. Should've had this two years ago when I first went on my own.

Kairo
Kairo O.
Barber · London
Jordan T. · @jordancutsmanchester
Instagram DM
Bro I finally did a talking to camera video like you said and it's got 3x the reach of my usual posts. And someone booked from it who I've never met
3 days after purchase
That's exactly how it should work mate 💯
Marcus D. · @marcus_cuts_brum
Instagram DM
Went from £22 to £30 cuts. Kept everyone. Getting new enquiries from the page now not just word of mouth. Should have done this ages ago
2 weeks after purchase
This is exactly why I made it. Keep going 🔥
Kairo O. · @kairo_barber_ldn
Instagram DM
The profile audit section alone is worth the £27. I had no idea my username and bio were costing me clients. Fixed it in 20 minutes
Same day as purchase
Most people fix it and never look back. Nice work
Is this for you?

Be honest
with yourself.

This is for you if…

  • ✓You can cut well and you know it
  • ✓You know you should be earning more than you are
  • ✓You want better clients, not just more of them
  • ✓You're posting online and getting nothing back
  • ✓You want to build something real, not just a following
  • ✓You're willing to show up, be visible and do the work
  • ✓You're done being chosen purely on price

Not for you if…

  • ×You're still learning the basics of the craft
  • ×You want a shortcut with zero actual effort
  • ×You're genuinely happy where you are right now
  • ×You're not willing to be visible online
  • ×You want someone else to do it all for you
  • ×You still believe skill alone will eventually be enough
  • ×You just want something for nothing
Common questions

Straight
answers.

No. This works before you have a big following. That's the whole point. You fix how your page looks and feels so that the right people when they land on it actually book. Positioning matters at 200 followers the same way it matters at 20,000.
Most barbers are. The playbook covers this. Talking to camera is the highest-converting content type but you don't need a script or a ring light or any kind of performance. You need a point of view. That's something you already have.
Yes. Everything in here is about perception, not location. In a smaller town with less competition, positioning yourself properly is actually more powerful. You become the obvious choice instead of one of many.
The quick wins chapter alone has six things you can do in two hours. The bio fix takes 20 minutes. Some of this you can apply today and see a difference this week. The deeper positioning work takes longer but it starts immediately.
Instant access to the full digital playbook. Eight chapters covering the hard truth, the profile audit, positioning rules, content strategy, quick wins, common mistakes and what to do next. Delivered to your inbox the moment you pay. No waiting.
You could Google "barber marketing tips" and get a thousand generic articles that have never been in a barber's chair. This is from someone who lost their shop, rebuilt from a garage, and reached Premier League clients without spending a penny on ads. Context is what makes it worth £27.
Last call

Being good
isn't enough
if nobody
knows you exist.

Your skill is not the problem. It never was. The barbers getting paid properly figured that out. Now it's your turn.

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Want to go further?

Want me to look at your specific page, pricing and business?

The playbook gives you the framework. Working with me directly means I look at your page, your prices, your content and I tell you exactly what to change and in what order. Sixteen weeks, one to one. No guessing, no wasted time.

Apply To Work With Me →

DM "COACH" · @aaroncmcloughlin · No pitch. Just a straight conversation about where you're at.